PROPOSAL
A redesigned web and shopping experience featuring social selling for back-end, afuent millennials in order for them to connect with Birk’s brand and product values. The end goal is to increase perceived value of Birks’ brand/products and establish a more sustainable market for the future, such that Birks is not left behind during the jewellry industry’s massive market shift.
My role was industry research, UI/Web design, visual design and communication.
LANDING PAGE

BIRKS INSPIRE

PRODUCT PAGE

ADD TO MY BOX

INTRODUCTION


LUXURY VS. PRESTIGE

PROBLEM DEFINITION

COMPANY PROBLEM


USER PROBLEM





PROJECT VISION


PERSONA AND JOURNEY





CREATED PLATFORM




CORE CREATIVE CONCEPT

CAPTIVATING MESSAGE
